B2B Competitor Advertising Intelligence
B2B marketing teams and agencies shouldn’t have to force B2C tools to work for B2B. Instead of piecing together insights for competitor, creative, and brand audits, CompetiVU delivers a unified, B2B-first view of advertising and reach—built to accelerate go-to-market strategy.
Your category and competitors. That's all we need to get started. Client decks in minutes rather than weeks.
You know competitors are advertising. But where? In which trade publications? With what messaging and creative? At what frequency? CompetiVU ad monitoring covers trade publications, LinkedIn, Google, Facebook/Meta, programmatic display, niche B2B channels and more, giving your team insights to drive your strategy and creative.
In B2B, competition isn't company-to-company — it's category-to-category. You're often competing with companies that overlap in only a portion of their business. CompetiVU solves this by tagging every ad to your categories and benchmarking performance where it actually matters. CompetiVU is built for how B2B competition actually works.
Traditional tools focus on overall traffic and brand visibility. CompetiVU ReachScore™ takes a different approach, measuring category-level reach by synthesizing signals from trade publications, branded search demand, web and third-party visibility, and traffic patterns to deliver a true benchmark of competitive presence.
Move in minutes, not weeks. We handle the data, research, and analysis - applying best-in-class methodology and category-level benchmarking to deliver credible, objective, and actionable insights.
Generate fully branded competitive and creative audit decks, ready for your final insights. You control the narrative—we handle the analysis. Deliver client-ready decks in minutes instead of weeks.
We analyze landing pages and evaluate messaging across the full nurture journey - from awareness to conversion. By identifying common and owned terms across ads and competitors, and uncovering landing page technologies, CompetiVU delivers a NurtureScore that reflects campaign maturity.
Creative Library — Click image to enlarge
Even with strong B2C ad intelligence tools, you can still spend $1,500 in analyst time per competitor set (20 hours at $75/hour) to monitor, analyze, and deliver a monthly report. And you may still miss campaigns in publications your team doesn’t find, channels they don’t track, and lack confidence that your analysis is comprehensive or objective.
Monthly Hours
15-20 hours per competitor set
Coverage
~40% of niche B2B ads
Setup
10 minutes
Coverage
~90%+ of niche B2B ads
Result: 95% less time. 2x the coverage.
Similarweb, Pathmatics, AdClarity, Semrush, Adbeat. Every major advertising intelligence platform was built for the same buyer: B2C brand marketers tracking high-volume consumer campaigns with demographic targeting. Your B2B industrial reality is fundamentally different.
| . | CompetiVU | Semrush, AdClarity, Pathmatics, Similarweb, Sensor Tower |
|---|---|---|
| Market focus |
B2B Industrial and Manufacturing
|
Large B2C Brands
|
| Product focus |
Low-volume, niche campaigns
|
High-volume consumer campaigns
|
| Analysis focus |
Nurture (long sales cycles, relationship-driven)
|
Conversion and purchase (transactional, volume-driven)
|
| Targeting focus |
Category-specific (industrial verticals, product lines)
|
Demographic-specific (age, gender, interests, geography)
|
None of these platforms focus on niche trade publication ads. None offer B2B category-level tracking or comparison. They are excellent at what they were built for, B2C. They were not built for you. CompetiVU was built for you.
See what competitors are doing across trade publications and digital channels. Benchmark your category position. React in days, not months.
CompetiVU combines B2B trade publication monitoring, category-specific benchmarking (ReachScore), and product-line competitive comparison to deliver advertising intelligence built specifically for industrial manufacturers. No consumer data noise. No analyst needed to figure out how to make the consumer tools work for B2B.
This is not another ad spy tool. This is B2B advertising intelligence that understands your market. From ad sourcing to nurture insights, this is a tool for B2B marketers.
Always-on monitoring. Category-level precision. Built for teams that compete in industrial B2B, not
consumer retail.
CompetiVU tracks competitor advertising across the channels that matter for B2B industrial marketers:
category and product-specific trade publications, Facebook/Meta, Google, LinkedIn, display networks,
programmatic and niche B2B digital channels, delivering intelligence no other platform can produce for
your market.
Catch competitor campaigns when they launch, not months later.
Benchmark advertising presence with ReachScore at company, category, and industry level.
Compare competitors at the category level, not just the company level.
Monitor niche trade publication advertising automatically—the channel every other tool ignores.
Fast & Simple Setup
CompetiVU's wizard-based onboarding gets you operational without analyst support, vendor calls, or implementation projects.
Stop checking manually. Start seeing everything automatically.
Once configured, CompetiVU monitors your competitor set continuously across trade publications and digital channels.
The channel every other tool ignores, and where your competitors run their highest-intent campaigns
Ad placement and reach metrics from the trade publications that matter in your category
See exactly what competitors are saying, to whom, and where they are sending traffic
Individual ads with creative assets2 and scoring. Campaigns with ad groups, messaging, landing pages and nurture insights
Answer "how do we compare?" with a number, not an opinion
ReachScore measures competitor brand reach in your category, with metrics for pub mentions, web mentions, branded search and web traffic, all tuned for your category
See which competitor product lines are getting advertising investment and which are going quiet
Advertising activity broken down by category, so you can understand the ads for each product line within your categories
Which publications and channels each competitor uses, and how frequently
Discover publications where competitors are advertising, and understand which competitors own the reach for the category in those publications.
Real-time, daily, or weekly alerts when competitors launch new ads or appear in trade publications
React instantly with insights
Stop compiling spreadsheets. Start delivering.
CompetiVU delivers on-demand reporting and presentation deck downloads.
| . | CompetiVU | Pathmatics / Similarweb / AdClarity |
|---|---|---|
| B2B industrial focus |
Purpose-built for B2B industrial categories
|
Built for B2C consumer brands and mass-market advertisers
|
| Trade pub coverage |
Core capability, custom-focused on your category publications
|
Not available, zero trade publication coverage
|
| Category benchmarking |
ReachScore benchmarking for industrial categories with pub mentions, web mentions, branded
search and web traffic metrics.
|
Metrics measure all competitors' brands, and cannot focus on category-specific scope
|
| Setup and onboarding |
10-minute wizard, no analyst required
|
No B2B or pub inputs. Analyst required to make consumer tools work for B2B. Spreadsheets and
Pivot Tables!
|
| Pricing accessibility |
Plans start at $79/month, transparent public pricing
|
$200+/month. Some use enterprise pricing and often require sales calls
|
| Nurture focused |
Beyond the ad; landing pages and nurture insights
|
High-volume consumer campaigns, conversion-focused
|
| Impression reporting |
Volume scores imputed from 10+ signals
|
Useless; Impression data is unavailable or incorrect for low-volume niche B2B campaigns
|
| Cross-channel coverage |
Full coverage of channels with focus and visibility on niche industry publications
|
Broad consumer channel coverage (TV, CTV, social, display) but not focused on niche industry
publications
|
If you need B2C consumer ad spend data across 51 markets, use Pathmatics or AdClarity. If you need to know what your B2B industrial competitors are doing in trade publications, which product lines they are pushing, and how your category presence compares, that is what CompetiVU was built for. These tools serve different markets. CompetiVU serves yours.
Pay for what you need. Scale as you grow.
$79
/month
or $69/mo billed annually ($828/yr)
5 Competitors
5 Industry publications
1 Category
1 User seat
$395
/month
or $349/mo billed annually ($4,188/yr)
35 Competitors (total)
35 Industry Publications
(total)
5 Categories
3 User seats
$599+
/month
Enterprise solutions for your team
Search rankings, PPC keywords, ad copy, backlinks
Website changes, pricing moves, press releases, positioning shifts
B2C ad spend, impressions, share-of-voice, consumer channels
Trade publication advertising, product-line comparison, category benchmarks, B2B channel monitoring
Every platform serves a different need. CompetiVU is the new B2B advertising intelligence platform.
Currently in private beta.
We'll be in touch soon with your beta access details.
