Support Center

4 articles

• What is the CompetiVu Beta? (Purpose, 14-day access, extension policy) ›

  The CompetiVu Beta is an exclusive, invitation-only phase designed for enterprise leaders to evaluate our high-fidelity competitive intelligence platform. Unlike standard software trials that require significant time investments for setup, the Beta is a "White-Glove" experience where our analysts handle the initial data mapping, allowing your team to focus entirely on strategic discovery.

  Program Purpose

  The primary objective of this program is to provide a "Bird's Eye View" of your competitive landscape with zero friction. We aim to demonstrate how automated intelligence can replace manual market monitoring. During this phase, we look for your feedback on the relevance of the pre-configured verticals and the utility of the ReachScore™ metrics to refine the platform for your specific industry requirements.

  Access & Duration

  • The 14-Day Window: Upon receiving your secure access link, your dedicated environment is active for 14 days. This timeframe is optimized for a full audit of a single business cycle's worth of competitor ad creatives and market shifts.
  • Pre-Configured Data: Your workspace is not a blank slate. It arrives "warm," containing historical data and active campaign monitoring for the 10 most relevant competitors in your sector.
  • Managed Environment: To maintain data integrity and performance, the core configuration (competitor list and vertical mapping) is managed by CompetiVu analysts.

  Think of the 14-day Beta as a "Strategic Audit." By the end of the program, you should have a clear understanding of your brand's digital share-of-voice and a documented list of competitor messaging gaps that your team can immediately exploit.

  Extension Policy

  We recognize that decision-making cycles often involve multiple stakeholders and may exceed a two-week window. If your team requires additional time to evaluate CompetiVu, please contact us for an extension. Write us at support@competivu.com, we are happy to help!

• Accessing Your Beta Environment via Direct Link ›

  The CompetiVu Beta is delivered as a managed, "zero-configuration" service. To ensure your team can begin analysis immediately without a manual setup process, access is provided via a Secure Direct Link.

  Operational Details

  • Instant Access: Your unique URL grants immediate entry into a workspace that has been custom-populated with your company's specific market data. No manual account registration or competitor entry is required.
  • Evaluation Period: Each Beta environment is active for a standard duration of 14 days.
  • Access Management: Should your link expire or if you need to grant access to additional internal stakeholders, contact us via support@competivu.com.
  • Security: Your direct link is unique to your organization. Do not share your URL outside of your immediate team.

  Strategic Application

  Using a direct access link allows your team to skip the technical onboarding phase and move straight to intelligence gathering. During your 14-day window, we recommend scheduling a mid-point review with your stakeholders to consolidate findings from the Ad Intelligence and Market Analysis modules.

  Next Steps

  1. Bookmark the URL: Ensure easy access to your dashboard throughout the 14-day period.
  2. Review your competitive set: Confirm the pre-loaded competitors align with your current strategic focus.
  3. Contact Support: If you require a link extension or need to add more categories & competitors, reach out via support@competivu.com.
• Understanding Your Pre-Loaded Competitive Set and the Signals Collected ›

  To eliminate the friction of manual configuration, CompetiVu environments are delivered fully populated.

  Operational Details

  • Curated Selection: We have pre-selected the top-most influential competitors based on your specific industrial footprint, covering both traditional rivals and emerging disruptors.
  • Data Integrity Indicators: Signals Collected: This percentage represents the total volume of raw data points currently being indexed for your account. A higher accuracy rating indicates sufficient data for reliable ReachScore™ rankings.
  • Managed Environment: During this Beta phase, your competitive set is maintained by our backend team for a clean, noise-free analysis environment.

  By utilizing a pre-loaded set, your team can immediately conduct a "Gap Analysis." Identify competitors with a higher ReachScore™ to determine which digital channels are driving their market leadership.

• Maximizing your 14-Day Beta: A roadmap for your first 2 weeks ›

  The CompetiVu Beta is structured to provide rapid, high-impact intelligence within a condensed evaluation window.

  Phase 1: Market Orientation (Days 1–3)

  • Audit the Pre-Loaded Set: Confirm that the pre-selected competitors and product verticals align with your current quarterly goals.
  • Establish Your Benchmarks: Record your initial ReachScore™ across all pillars (Traffic, Search, Mentions).
  • Review Data Confidence: Check the Signals Collected indicator before proceeding to deep-tier analysis.

  Phase 2: Tactical Intelligence (Days 4–10)

  • Analyze the Creative Library: Filter by Focus to identify the narrative themes your competitors are currently subsidizing.
  • Assess Messaging Maturity: Use the Nurture & Tone module to compare linguistic profiles.
  • Map Keyword Ownership: Use the Terms Graph to identify "White Space" terminology.

  Phase 3: Strategic Synthesis (Days 11–14)

  • Identify Media Opportunities: Review the Industry Publication Rank to prioritize your next PR or media buy.
  • Forecast Market Shifts: Look for "Leading Indicators" in the Campaign Library.
  • Final Data Export: Consolidate your ReachScore™ trends and Messaging maps into a summary report.

  The goal: identify one specific "Market Blind Spot" you were previously unaware of.

5 articles

• Auditing Competitor Strategy via Creative & Campaign Libraries ›

  In high-stakes industrial markets, tracking individual ads is insufficient; you must understand the broader strategic intent. CompetiVu's Creative and Campaign Libraries aggregate visual and tactical data to show you exactly how competitors allocate their digital budgets.

  Operational Procedures

  • The Creative Library: Your real-time repository of active market outreach. Filter by Source & Format to isolate LinkedIn vs. Google efforts. Filter by Focus to categorize ads by core value proposition.
  • The Campaign Library: Groups individual creatives into overarching campaigns. Use "First Seen" and "Last Seen" metrics to identify flagship strategies vs. short-lived tests.

  Strategic Utility

  By viewing through the Focus filter, you can identify "Creative Fatigue" or "Market Saturation." If top competitors are all running ads focused on "Operational Cost," there's a clear opening for your brand to pivot toward "Safety Standards" or "Environmental Impact."

  Actionable Insight

  Review the "New This Week" segment every Monday. A sudden influx of technical spec-heavy ads from a rival often indicates a new product launch.

• Strategic Auditing with the Ad Analysis Module ›

  The Ad Analysis module serves as a high-level strategic window into your competitors' communication blueprints.

  The Three Pillars of Ad Intelligence

  • Messaging Focus & Terminology: Identifies the substance of outreach—which technical specs are being prioritized and the most frequent keywords (Top Terms).
  • Nurture & Tone: Uses NLP to categorize linguistic profiles—Analytical, Authoritative, Empathetic, or Persuasive.
  • The Terms Graph: A visual network map differentiating "Battleground Keywords" from "White Spaces."

  The Ad Analysis section is the primary tool for ensuring your brand is not simply contributing to "category noise."

• Benchmarking Market Voice with Nurture & Tone Analysis ›

  Whether a brand sounds like a "Peer Technical Expert" or a "Transactional Vendor" affects how customers perceive your value. CompetiVu quantifies this using the Nurture & Tone module.

  Interpreting the Metrics

  • The Radar Chart: Maps your brand against the category average across four quadrants: Analytical, Authoritative, Empathetic, and Persuasive.
  • Deviation Analysis: If your brand falls outside the shaded "Category Average," you have a distinct voice. If buried within it, your messaging may be blending into "Category Noise."

  Business Application

  Use this during your creative briefing process. If a vertical is currently 80% "Analytical," you might maintain that tone for credibility, or purposefully adopt an "Authoritative" tone to position as the industry standard.

• Mapping Vocabulary Ownership with the Terms Graph ›

  The Terms Graph is a network visualization that identifies the specific technical terminology your competitors are "claiming" in their digital footprint.

  How to Read the Graph

  • Core Nodes: The largest terms in the center are "Table Stakes"—words everyone is using.
  • Peripheral Connections: Technical terms linked to only one or two competitors—the most valuable insights.
  • Competitive Overlap: Where multiple lines converge on a single term, you're looking at a "Battleground Keyword" with likely highest ad costs.

  Strategic Utility

  This graph highlights "White Space"—high-value technical terms that are relevant to your products but under-utilized by rivals. Capture market intent at lower cost than the crowded "Battleground" terms.

• Leveraging the Top Terms Table ›

  The Top Terms feature provides a direct look at the technical vocabulary driving your category's digital airwaves.

  How to Read the Table

  • Term Frequency: Reveals how pervasive a specific phrase is. High-frequency terms are the "table stakes" of your industry.
  • Vertical-Specific Language: Terms are filtered to your specific niche.
  • Competitor Specifics: Select an individual competitor to map their unique technical focus vs. category average.

  Practical Application

  1. Audit Your SEM: Cross-reference Top Terms with your current Google Ads keywords.
  2. Refresh Creative Copy: Use top-performing terms to ensure ad headlines resonate.
  3. Identify Market Shifts: A new term climbing the rankings often indicates a regulatory change or new technology standard.

6 articles

• Strategic Benchmarking with the Market Analysis Module ›

  The Market Analysis module provides a macroscopic view of your competitive standing by aggregating web traffic, branded search volume, and earned media citations.

  The Core Components

  • ReachScore™ Benchmarking: A normalized 1-10 score comparing your overall digital presence against 10 industry competitors.
  • Web Search Detail: Tracks "Branded Intent"—how frequently customers search for your company or product names.
  • Industry Publication Ranking: Tracks "Narrative Share"—which trade journals mention your competitors.

  Use this as a "Pulse Check" for digital health. Identify whether your gap is in Traffic (Reach), Search (Brand Intent), or Mentions (Authority) to allocate budgets effectively.

• Benchmarking Market Authority with ReachScore™ ›

  The ReachScore™ is a proprietary 1–10 index designed to quantify your brand's digital authority relative to a curated peer group. A score of 10 identifies the current category leader.

  The Three Pillars of Digital Reach

  • Web Traffic: Estimated monthly engagement and visitor volume.
  • Web Search: "Branded Intent"—how often customers search for your company or product names.
  • Web Mentions: Citations across news outlets, industry forums, and digital trade journals reflecting "Mindshare."

  The value lies in identifying discrepancies between pillars. A high Traffic score with low Search score suggests functional SEO but lagging brand recognition.

• Analyzing Branded Intent via Web Search Detail ›

  The Web Search Detail module provides a granular breakdown of how users search for your brand and competitors using specific technical terms.

  How to Read the Search Matrix

  • Company vs. Term Grid: Displays estimated monthly search volumes for each competitor by product category.
  • Term Totals (Bottom Row): Highlights which product category is currently the "hottest."
  • Total Search (Right Column): Ranks competitors based on "Top of Mind" awareness.
  • Intensity Bars: Green = market leader; orange/red = visibility gap.

  Operational Application

  1. Identify Market Expansion: Look for terms where "Total Search" is high but your brand is absent.
  2. Benchmark Campaign Success: Monitor after campaigns to see if branded search volume increases.
  3. Cross-Vertical Analysis: Use the Category dropdown to see how authority shifts across niches.
• Analyzing Brand Authority via Web Mentions ›

  The Web Mentions module quantifies your brand's "Digital Mindshare" across the broader industrial internet—tracking earned media and citations.

  Understanding the Web Mentions Matrix

  • Visibility: Volume and breadth of your digital footprint.
  • Popularity: Level of engagement and "buzz."
  • Trust: Quality-focused metric based on authority of citing sites.
  • Web Score vs. Pub Score: General web authority vs. industry publication authority.
  • Total Score: Normalized 1-10 ranking for the ReachScore™ Mentions pillar.

  Operational Application

  1. Identify Credibility Gaps: Low Trust score? Shift PR focus toward high-tier publications.
  2. Monitor Category Influence: Use the Category dropdown to see Pub Score changes.
  3. Benchmarking the Leader: A competitor with a "10" Pub Score is the "Voice of the Industry."
• Tracking Trade Media Influence with Pub Mentions ›

  Industrial decision-makers rely on specialized trade publications for technical validation. The Pub Mentions Detail page tracks how often your brand and competitors are cited in these influential journals.

  How the Term Accordions Work

  • The Matrix View: Expanding a term shows a direct breakdown of company mentions within specific publications.
  • Publication Columns: See if a competitor dominates one publication while you lead in another.
  • Total Hits: Aggregates a brand's total mentions for that term across all journals.

  Operational Application

  • Target Editorial Gaps: If a rival has zero hits in a key publication, that's an immediate opening.
  • Trending Topics: Total "Hits" per accordion highlights what editors are prioritizing.
  • Measure PR Impact: Monitor hits after a press release to verify reach.
• Industry Trade Publication Traffic (Industry Pubs Rank) ›

  The Industry Pubs Rank page provides a leaderboard of the most influential publications within your specific vertical.

  Understanding the Publication Traffic Leaderboard

  • Global Traffic: Total monthly visitors—the "Total Available Audience."
  • US Organic: High-intent traffic from U.S. search results—often the most valuable segment.
  • The 1–10 Score: Normalized ranking of publication authority. A score of 10.0 identifies the "Gold Standard."

  Operational Application

  • Audit Your Media Buy: Compare where you currently run ads against this leaderboard.
  • Identify Guest Post Opportunities: Target top three ranks for white papers or case studies.
  • Monitor Market Shifts: Use the Category dropdown to see which publications lead in different niches.