CompetiVU
Apply for Founding Partner Status Pricing & Profit

Turn B2B Competitive Intelligence

Into Your Agency's Most Profitable Service Line

CompetiVU's Founding Partner Program gives B2B marketing consultants and agencies early access to the only advertising intelligence platform built for B2B industrial categories, plus white-label or 25% recurring commission on every client you bring in. We are accepting 15 founding partners. Once filled, the program closes until multi-tier launches.

  • ✓

    Deliver best-in-class advertising and creative intelligence and insights at a fraction of the cost, time, and effort required for in-house research.

  • ✓

    CompetiVU is the only solution that delivers for B2B clients, with category and sector ad tracking, including focused industry publication monitoring.

  • ✓

    Pre-packaged, client-branded decks: competitor, creative, and brand audits, plus go-to-market strategy decks.

  • ✓

    White-label and co-branded reseller models.

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    Up to a 96% profit margin on every client.

Apply for Founding Partner Status

15 founding partner slots. Every application reviewed by our team. Response within 48 hours.

Two Partner Pathways

Solutions for the Way Your Agency Does Business

Two models, one program. Pick the path that fits how you serve your B2B industrial clients.

White Label Model

Agency white-labels the platform and provides value-added agency service and delivery of reports, decks, and monitoring services. The end-client delivery is by the agency, and the monitoring platform is branded for the agency. The agency owns the direct client relationship, and CompetiVU supports the agency behind the scenes.

  • $40/client/month enterprise access
  • Fully branded reports & dashboards
  • Sell audits ($10K+) + retainers ($5K+/year)
  • Clients never see CompetiVU
  • You control billing & delivery

Best for: Established agencies and consultancies delivering premium competitive strategy, positioning, and market intelligence to B2B industrial clients.

Reseller, Co-Branded Model

Agency directly sells the solution and end-clients self-service with full CompetiVU audit and platform access. The end-client knows they are using CompetiVU. CompetiVU provides turnkey platform support. The agency adds their service layer on top and manages the client relationship.

  • $40/client/month enterprise access
  • Co-branded reports & dashboards
  • Sell audits ($10K+) + retainers ($5K+/year)
  • Clients see CompetiVU + your agency
  • You control billing & delivery

Best for: Freelancers, growing agencies, and volume operators who want to offer competitive intelligence as a scalable, recurring service line without building custom deliverables for every client.

Partner-exclusive Capabilities

Enterprise Features Your Clients Cannot Access on the Public Plan

Founding partners receive enterprise-level access that is not available on CompetiVU's public SaaS plans. These capabilities are what make the white-label and reseller models possible.

Presentation-Ready Analysis

Dazzle your clients with presentation-ready analysis packaged in professional decks and reports, available only to enterprise agency partners. Export competitive intelligence as branded PDF decks, executive summaries, and quarterly audit presentations without reformatting raw data.

Wholesale Enterprise Pricing

Partner agencies get heavily discounted enterprise licenses. Public SaaS base price: $79/month per category/client. Your enterprise partner cost: $40/client/month. That is a 49% discount on the public price, and enterprise access includes capabilities the public plan does not offer.

Non-Public Enterprise Pricing

Enterprise pricing is not published. Your clients cannot comparison-shop your rates against a public pricing page. This protects your margins and gives you full control over how you package and price CompetiVU intelligence.

Agency-Branded Deliverables

Co-branded and fully white-labeled report templates, client dashboards, and presentation decks. White label partners remove all CompetiVU branding. Reseller partners use co-branded templates with both logos.

Multi-Client Management Dashboard

Manage all client accounts from a single enterprise login. Switch between clients, configure competitor sets per client, generate reports, and monitor usage across your entire book of business without separate logins.

Priority Support and Partner Success

Dedicated partner support with faster SLA than public customers. Founding partners get direct access to the CompetiVU team for platform issues, feature requests, and client onboarding support.

Competitive Positioning

The Tools Your Clients Use Were Not Built for Their Market

Every major advertising intelligence platform, Semrush, AdClarity, Pathmatics, Similarweb, Sensor Tower, was built for the same buyer: large B2C brands running high-volume consumer campaigns. Your B2B industrial clients are using tools designed for a completely different market. CompetiVU is the first platform built specifically for the way B2B industrial advertising actually works.

CompetiVU Semrush, AdClarity, Pathmatics, Similarweb, Sensor Tower
Market focus
B2B Industrial and Manufacturing
Large B2C Brands
Campaign volume
Low-volume, niche campaigns
High-volume consumer campaigns
Funnel stage
Nurture (long sales cycles, relationship-driven)
Conversion and purchase (transactional, volume-driven)
Targeting approach
Category-specific (industrial verticals, product lines)
Demographic-specific (age, gender, interests, geography)
The Math: White Label Model

96% Profit Margin on Every Client

On-shore agencies typically charge $10,000-$15,000 for a competitive audit project, plus $5,000/year for ongoing monitoring and updates. CompetiVU enterprise access costs you $40/client/month. Here is what that looks like.

Annual competitive
audit deck

$10,000

Monthly reporting
and updates

$5,000

Total annual revenue
per client

$15,000

CompetiVU enterprise access
($40/month x 12)

$480

Annual profit
per client

$14,520

Profit margin

96.8%

$15,000 agency revenue. $480 platform cost. $14,520 profit per client.

Clients Annual Revenue Annual CompetiVU Cost Annual Profit Profit Margin
5 $75,000 $2,400 $72,600 96.8%
10 $150,000 $4,800 $145,200 96.8%
20 $300,000 $9,600 $290,400 96.8%
50 $750,000 $24,000 $726,000 96.8%

The profit margin stays constant at 96.8% regardless of scale because your cost per client is fixed at $480/year. Every new client adds $14,520 in profit. Twenty clients generates $290,400 in annual profit from a $9,600 platform investment.

The Math: Reseller Model

74.8% Profit Margin at Scale

Reseller partners sell CompetiVU platform access directly to end-clients at a suggested price of $159/month, which includes the platform subscription plus your agency service layer. Your wholesale cost stays at $40/client/month. The client gets full CompetiVU access with your agency as their support partner.

Monthly platform access +
service fee to client

$159

Monthly reporting
and updates

$1,908

CompetiVU enterprise access
($40/month x 12)

$480

Annual profit
per client

$1,428

Profit margin

74.8%

$159/month client price. $40/month your cost. $119/month profit per client.

Clients Annual Revenue Annual CompetiVU Cost Annual Profit Profit Margin
10 $19,080 $4,800 $14,280 74.8%
25 $47,700 $12,000 $35,700 74.8%
50 $95,400 $24,000 $71,400 74.8%
100 $190,800 $48,000 $142,800 74.8%

The reseller model trades lower per-client revenue for higher volume potential. At 100 clients, your annual profit is $142,800 from a recurring, largely automated service line. The $159/month suggested price sits well below the $948/year public SaaS cost for equivalent access, making it an easy sell to budget-conscious clients who want competitive intelligence without the enterprise price tag.

Competitive Positioning

White Label vs. Reseller at a Glance

White Label Reseller, Co-Branded
Client sees
Your agency brand only
CompetiVU + your agency
Who bills the client
You
You
Your wholesale cost
$40/client/month
$40/client/month
Typical client price
$10,000-$15,000/year
$159/month ($1,908/year)
Profit per client
$14,520/year
$1,428/year
Profit margin
96.8%
74.8%
Delivery effort
High (custom decks, audits, consulting)
Low (platform access + light support)
Ideal client count
5-50
25-200
Best for
Premium strategy agencies
Volume-focused agencies and freelancers
Revenue at 20 clients
$300,000/year
$38,160/year
Revenue at 50 clients
$750,000/year
$95,400/year

The reseller model trades lower per-client revenue for higher volume potential. At 100 clients, your annual profit is $142,800 from a recurring, largely automated service line. The $159/month suggested price sits well below the $948/year public SaaS cost for equivalent access, making it an easy sell to budget-conscious clients who want competitive intelligence without the enterprise price tag.

ROI Calculator

Potential Revenue

White Label Revenue by Client Count

Clients Annual Revenue Annual CompetiVU Cost Annual Profit
1$15,000$480$14,520
3$45,000$1,440$43,560
5$75,000$2,400$72,600
10$150,000$4,800$145,200
15$225,000$7,200$217,800
20$300,000$9,600$290,400
30$450,000$14,400$435,600
50$750,000$24,000$726,000

What if you charge less? At $8,000/year per client (audit only, no ongoing monitoring), your profit margin is still 94%. At $5,000/year per client, margin is 90.4%. The wholesale cost is so low that even deeply discounted service pricing generates strong margins.

Your Price Per Client/Year CompetiVU Cost/Year Profit Per Client Profit Margin
$15,000$480$14,52096.8%
$10,000$480$9,52095.2%
$8,000$480$7,52094.0%
$5,000$480$4,52090.4%
$3,000$480$2,52084.0%

We Do Not

Partner With Everyone

Two models, one program. Pick the path that fits your business.

You are the right fit if

You currently serve B2B industrial or manufacturing clients with marketing, advertising, or competitive research services
You deliver premium services (audits, strategy, ongoing monitoring) and charge accordingly
You have experience with competitive analysis, market positioning, or advertising management in B2B
You understand trade publication advertising and why it matters for industrial companies
You want to own the client relationship and brand the intelligence as your deliverable
You can commit to onboarding at least 2-3 clients within your first 90 days
You operate at $50+/hour or equivalent, signaling quality and commitment to craft
You value long-term partnership and margin ownership over passive referral commissions

This probably is not for you if

You are looking for a passive affiliate link with no client involvement
You do not currently serve B2B industrial or manufacturing companies
You are not ready to learn a new platform and integrate it into your client delivery
You want someone else to handle sales, onboarding, and client management for you

Every application is reviewed by our team. We look at your client base, your expertise, and your capacity to serve B2B industrial companies. If there is a strong fit, we schedule a call within 48 hours. If not, we will tell you directly and explain why. We would rather have 10 exceptional partners than 50 average ones.

How It Works

From Application to Your

First Client Win in Under 30 Days

01

Apply

Tell us about your agency or practice, your B2B industrial clients, and which partner model interests you (white label, reseller, or both). Every application is reviewed by our team. No automated approvals. If you are a strong fit, we schedule a call within 48 hours.

02

Choose Your Model and Align

We walk through the platform live, show intelligence on an industrial category relevant to your clients, and align on your partner model. You choose white label, reseller, or both. We discuss pricing strategy, client positioning, and your first 90-day targets.

03

Onboard and Configure (Week 1-2)

You receive your Founding Partner Agreement, enterprise access, and partner onboarding kit. We configure your first client workspace together: competitor sets, category tracking, report templates (white-labeled or co-branded depending on your model), and multi-client dashboard setup.

04

Deliver and Earn (Week 2-4)

Within 30 days of signing, you deliver your first client engagement, whether that is a competitive audit deck (white label) or a platform access setup (reseller). Once you deliver your first client engagement, your Vanguard Founding Partner status is locked permanently.

Questions You Are

Already Thinking About

What is the difference between white label and reseller?

White label means your clients never see CompetiVU's name. You brand all reports, decks, and dashboards as your own agency deliverables. Reseller means your clients know they are using CompetiVU, but you are their point of contact and service provider. Both models use the same enterprise platform and the same $40/client/month wholesale cost. You can run both models simultaneously for different client segments.

Who bills the client?

You bill the client in both models. You control the pricing, the relationship, and the invoicing. CompetiVU bills you at $40/client/month. Your client never sees that cost.

Is the $40/client/month price locked for founding partners?

Yes. Founding partners receive locked wholesale pricing as part of the Vanguard Founding Partner Agreement.

What does enterprise access include that the public plan does not?

Enterprise access includes presentation-ready analysis, agency-branded deliverables, multi-client management dashboard, wholesale pricing, and priority support—none of which are available on the public SaaS plan.

Is there a minimum number of clients I need to bring?

We ask that founding partners onboard at least 2-3 clients within the first 90 days to validate the partnership model.

Can freelancers apply, or is this only for agencies?

Both freelancers and agencies can apply. The reseller model is especially well-suited for freelancers and growing agencies.

Can I switch from reseller to white label or vice versa?

Yes. You can run both models simultaneously or switch between them as your business evolves.

What happens if I want to stop using the platform?

There are no long-term contracts. You can cancel at any time. Your Vanguard Founding Partner status is preserved if you return.

How is this different from just subscribing to CompetiVU's public plan and reselling reports?

The public plan does not include enterprise features like white-label branding, presentation-ready decks, multi-client management, or wholesale pricing. The founding partner program gives you capabilities that are not available to public subscribers at any price.

15 Founding Partner Slots. 96% Profit Margins. Your Advantage Starts When You Apply.

CompetiVU is the only B2B advertising intelligence platform built for industrial manufacturers. No other tool tracks trade publication advertising, clusters campaigns by product line, or benchmarks competitive positioning at the category level. As a founding partner, you get wholesale enterprise access at $40/client/month, white-label or co-branded delivery options, permanent Vanguard Founding Partner status, and the freedom to price your services however your market supports. On-shore agencies are generating 96% profit margins on competitive audit projects powered by this platform. These founding terms are locked for this cohort and will not be offered again at this level.

Apply for Founding Partner Status

We are accepting applications for the Q2 2026 founding cohort. 15 slots total. Every application is reviewed personally. No automated approvals.

Application takes 3 minutes. No commitment required. If we are not a fit, we will tell you directly.

Apply for Founding Partner Status

No commitment required.